OPENING DIARY

Opening Diary

Season 1 | Episode 1 – 31

5-10 m’ – Brand Documentary

A project that’s been delayed for two years is finally back on track. But the problems just won’t leave this building—or its owners—alone.

Creative Director: Qian Wang

Producer: Qian Wang

Cinematographer: Qian Wang

After 10 years in business, Wooden Paddle made a bold move: we bought a building and began creating our second location — a restaurant and a brand-new event venue — entirely from scratch.

This project had been delayed for years, with plenty of challenges along the way. We decided to document the entire journey, turning it into the longest teaser ever, while building a long-term brand image that reflects who we are: people who take our craft seriously and pour our heart and soul into creating something truly great.

So far, this ongoing documentary has spanned a year and a half with 31 episodes — and we’re still going.